![]() Joy Ofodu, a voice actor and podcaster - and former Instagram employee herself - shared some funny pointers on flirting in this day and age using Instagram features like DMs, notes, or stories, as well as more practical community building tips for creators. Instagram is pushing its messaging and text-based tools.Comments, however, don't carry much weight when it comes to recommendations in search. Keywords help boost reach and discoverability. Using hashtags or adding keywords to captions and even in an account bio help get content recommended in the app, Blanding explained.Every algorithm across the app is personalized, Blanding added. For example, the reels algorithm provides content based on if it assumes a user will find the video entertaining. Generally, algorithm recommendations are powered by "signals," which inform the app how likely it is that a user will engage with a certain piece of content or take an action. The big three are the feed, explore, and reels. Instead, there are several moving parts that make Instagram work, Blanding said. There isn't one particular algorithm that rules all of Instagram. ![]() ![]() Here were 5 takeaways from Meta's latest Instagram University session: Meanwhile, creators were tapped to talk about content creation and community building. For instance, Blanding broke down some advice to creators about how to get their content recommended in the app. Hosted by Instagram's "Head of Memes" Ricky Sans, who works on the platform's broader creator partnerships team, the speakers included three content creators and Instagram's director of consumer product marketing, Kim Blanding.īlanding talked at length about Instagram's algorithm, addressing common misconceptions creators may have, and outlining what creators can do to use it to their advantage. I spent part of an afternoon sitting in on "Instagram University," a lecture-styled panel hosted by Meta that invited content creators and journalists to learn about Instagram's latest tools. Insider's Sydney Bradley sat in on the session and shared her takeaways.Instagram employees and content creators spoke about the app's algorithm and tools.Meta hosted a virtual "Instagram University" event that invited creators and journalists.Account icon An icon in the shape of a person's head and shoulders.
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